![]() The purpose-driven brand has also donated over $80,000 to charitable organizations including the U.S. Best known for its better-for-you Sparkling Hard Teas, Spritzes and Canned Cocktails that transform any occasion into something spectacular, Loverboy is the only RTD beverage brand that has its own unique line of exclusive merch ranging from t-shirts, hoodies and sunglasses that sellout within minutes of each drop. Considered to be the fastest-growing alcohol brand in the U.S., Loverboy was founded by Kyle Cooke, accredited by Bravo’s “Summer House” fame. Loverboy is a premium alcohol and lifestyle brand that trailblazes new standards in the better-for-you and ready-to-drink beverage categories. Equivalent to two cocktails per can, the Cosmopolitan boasts 12% ABV, is 95 calories and contains 3.5g of sugar per serving. The light, crisp cocktail includes real, all-natural lime juice, organic blue agave (a substitute for the overly sugary Cointreau) and a splash of real cranberry juice giving the drink its iconic pink shade. Loverboy’s Founder Kyle Cooke spent over eight-months testing and perfecting the formulation which embodies bright notes of citrus with a hint of sweetness, providing an indulgent cocktail that’s as fresh and smooth as it is pink. Loverboy reinvents the resurging New York staple with a better-for-you iteration by eliminating sugar-packed ingredients, further disputing the perception around the classic cocktails likeliness to a vodka-cranberry. New York City-based Three Cheers, a wholly owned subsidiary of 360PR+, is supporting Loverboy's new look and feel, the rollout of new formats and flavors like Half & Half (half tea, half lemonade), Mango Pear, Pineapple Hibiscus and Black Cherry Vanilla hard sparkling teas, supporting partnerships with other like-minded brands and developing campaigns that will reach and excite new and old fans alike.NEW YORK, New York – Loverboy, one of the fastest growing alcohol brands that’s trailblazing new standards in the better-for-you and ready-to-drink beverage categories, continues to expand its robust product roster of Sparkling Hard Teas, Spritzes, and Canned Cocktails with the release of their newest innovation today – the Cosmopolitan. It couldn't be a better time to partner with Three Cheers." Loverboy's retail footprint is growing, our flavor innovation is moving at light speed, and we are rolling out an evolved, more confident brand look. They move thoughtfully but fast – very fast – and they stay ahead of us," said Cooke, Loverboy's CEO. ![]() They understand the industry, our category, our consumer and the media they follow from A to Z. "Plain and simple, Three Cheers gets Loverboy. Kroger, Albertsons, Safeway, Whole Foods, Meijer, GoPuff and Total Wine are among Loverboy retailers. It marked the first time Loverboy spritzes and cocktails became available at traditional retail, after finding fast success exclusively online. Co-founded in 2018 by Kyle Cooke and Amanda Batula of "Summer House" and " Winter House" fame on Bravo, the brand last month announced its full line's nationwide availability at Total Wine & More. Loverboy is among the alcohol industry's fastest growing, most innovative brands, with an ever-widening line of ready-to drink sparkling hard teas, spritzes and cocktails, all made with premium ingredients, all gluten free and under 100 calories. ![]()
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